We develop your brand...
Developing a ‘strong brand’ in a noisy and competitive marketplace is critical to the success of your business. Creating an emotional bond and belief in your brand guarantees the maximum customer lifetime value (loyalty).
We are experts at maximising the performance of brand, we believe that brand and the function it performs is your company’s most important asset.
Your brand communicates what you do, what you stand for, your values, the personality of your business, and together it shapes the consumers emotional perception of who you are.
to deliver huge benefits:
1. Increased Customer Recognition
A brand that is consistently visible, attractive and well managed (reliable) helps build customer recognition. Under these circumstances a customer searching for a particular product is more likely to consider your own brand, often without exploring alternatives.
Consumers are far more likely to purchase from a brand that they recognise over an unfamiliar one, even if they haven’t purchased from you before. Greater brand recognition also translates to more leads, as a memorable brand improves advertising response rates.
2. Increased Lead Generation
A key advantage of having a reputable brand is to generate improved leads, both in terms of quality and quantity. A strong brand will generate excellent word-of-mouth, which attracts more qualified leads from existing customers.
If someone already does business with you, there’s a good chance that the word of mouth referrals from those customers will be a good fit for your business too.
3. Greater Competitive Edge
It is your brand that differentiates you from the competition. As the consumer begins to recognise and support your brand through purchases, a natural competitive edge occurs.
The more recognised your brand becomes, the more of a competitive advantage you have over other brands. This competitive edge can be used to support a price premium, on average charging 11% more than the average brand for similar products.
4. Improved Product Implementation
Having a strong brand and loyal customer base makes it easier and less expensive to introduce new products to market.
Customers who are loyal to your brand are more likely to purchase these products early on, which allows for valuable early feedback and market testing (cost avoidance).
5. Improved Customer Loyalty and Shared Values
Customers are attracted to brands that they share their personal values and beliefs with. By building a strong brand, we convey your values to the audience and connect with the consumer on an emotional level.
Brand loyalty can last a lifetime and even transfer to future generations.
6. Enhanced Credibility and Ease of Purchase
Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness.
These work hand-in-hand to ease the customers purchase decision. We want to buy from companies we like, know, and trust. By building a brand that is considered ‘credible’, you are far more likely to get the sale.
7. Increased Trust and Reputation
Have a strong brand reputation can help protect you from the occasional slip-up or mistake, since your customers are more likely to be forgiving based on their previous ‘exceptional’ experiences and loyalty to your brand.
8. Recruitment and Retention
A strong brand can have a significant impact on employee recruitment and retention. Our brand work could also have considerable benefits when expanding into new territories, where recruitment may be necessary to support your services.
A strong brand that powerfully conveys its mission, values and personality helps you recruit and retain the best and brightest in the workforce.
A strong brand receives 2.5x the applicants per job post.
A strong brand can have a 28% lower staff turnover rate than companies with a weak brand.
75% of job seekers consider an employer’s brand before applying for a job.
In summary, our brand building work will:
Increase customer loyalty and lifetime value.
Convert sales more quickly and efficiently.
Increase trust and reputation.
Improve product implementation.
Improve advertising effectiveness.
Increase word of mouth referrals.
Command higher prices.
Improve employee recruitment and retention.
There's more, just ask!